In the rapidly evolving world of digital marketing, understanding industry-specific vocabulary is crucial for professionals looking to expand their expertise and communicate effectively in a global context. For those interested in the Kazakh language and its application in digital marketing, this article provides an in-depth look at essential Kazakh terms used in the field.
Introduction to Digital Marketing in Kazakh
Kazakhstan, with its growing digital economy and increasing internet penetration, presents a unique landscape for digital marketing. As businesses in Kazakhstan continue to adopt online strategies, the need for a localized vocabulary in digital marketing becomes evident. This article aims to bridge the gap by introducing key Kazakh terms that every digital marketing professional should know.
Basic Terms in Digital Marketing
Let’s start with some fundamental terms that are frequently used in digital marketing:
1. **Digital Marketing** – Сандық маркетинг (Sandyk marketing)
2. **Website** – Веб-сайт (Veb-sayt)
3. **Social Media** – Әлеуметтік медиа (Áleumettik media)
4. **Content** – Мазмұн (Mazmun)
5. **SEO (Search Engine Optimization)** – Іздеу жүйесін оңтайландыру (Іzdeu júiesіn ońtáilandyru)
6. **PPC (Pay-Per-Click)** – Әр басу үшін төлеу (Ár basu úshіn tóleu)
7. **Email Marketing** – Электрондық пошта маркетингі (Elektrondyk poshta marketingі)
8. **Analytics** – Аналитика (Analitika)
9. **Conversion Rate** – Конверсия коэффициенті (Konversiia koeffitsienti)
10. **Branding** – Брендинг (Brending)
Social Media Marketing Terms
Social media platforms play a pivotal role in digital marketing. Here are some Kazakh terms related to social media marketing:
1. **Social Media Campaign** – Әлеуметтік медиа науқаны (Áleumettik media nauqany)
2. **Engagement** – Қатысу (Qatysu)
3. **Follower** – Жазылушы (Jazylyshy)
4. **Like** – Ұнату (Únatu)
5. **Share** – Бөлісу (Bólіsu)
6. **Comment** – Пікір (Pіkіr)
7. **Post** – Пост (Post)
8. **Story** – Әңгіме (Ángime)
9. **Influencer** – Әсер етуші (Áser etushі)
10. **Hashtag** – Хэштег (Kheshtag)
Search Engine Optimization (SEO) Terms
SEO is essential for improving a website’s visibility on search engines. Here are some SEO-related terms in Kazakh:
1. **Keyword** – Кілтсөз (Kіltsóz)
2. **Backlink** – Сілтеме (Sіlteme)
3. **Meta Description** – Мета сипаттама (Meta sіpattama)
4. **Alt Text** – Альтернатив мәтін (Alternativ mátіn)
5. **SERP (Search Engine Results Page)** – Іздеу жүйесінің нәтижелер беті (Іzdeu júiesіnің natizheler betі)
6. **Organic Traffic** – Органикалық трафик (Organikalyk trafik)
7. **Bounce Rate** – Кері қайту коэффициенті (Kerі qaıtu koeffitsienti)
8. **Page Speed** – Бет жылдамдығы (Bet zhyldamdyǵy)
9. **Mobile Optimization** – Мобильді оңтайландыру (Mobil’dі ońtaılandyru)
10. **On-Page SEO** – Бет ішіндегі SEO (Bet іshіndegі SEO)
Content Marketing Terms
Content marketing is all about creating and distributing valuable content to attract and engage an audience. Here are some important Kazakh terms in content marketing:
1. **Blog** – Блог (Blog)
2. **Article** – Мақала (Maqala)
3. **E-book** – Электрондық кітап (Elektrondyk kіtap)
4. **White Paper** – Ақ қағаз (Aq qaǵaz)
5. **Infographic** – Инфографика (Infografika)
6. **Podcast** – Подкаст (Podcast)
7. **Video Content** – Бейне мазмұны (Beıne mazmúny)
8. **Webinar** – Вебинар (Webinar)
9. **Case Study** – Кейс зерттеу (Keıs zertteu)
10. **Call to Action (CTA)** – Әрекетке шақыру (Áreketke shaǵyru)
Email Marketing Terms
Email marketing remains one of the most effective digital marketing strategies. Here are some key terms in Kazakh:
1. **Email List** – Электрондық пошта тізімі (Elektrondyk poshta tіzіmі)
2. **Newsletter** – Жаңалықтар бюллетені (Zhańalyqtar buleteni)
3. **Autoresponder** – Автожауап беруші (Avtozhauap berushі)
4. **Open Rate** – Ашылу коэффициенті (Ashylu koeffitsienti)
5. **Click-Through Rate (CTR)** – Клик коэффициенті (Klik koeffitsienti)
6. **Personalization** – Жекелеу (Zhekeleu)
7. **Segmentation** – Сегментация (Segmentatsiia)
8. **Bounce** – Қайтарылу (Qaıtarılu)
9. **Opt-In** – Тіркелу (Tіrkelu)
10. **Spam** – Спам (Spam)
Analytics and Reporting Terms
Analyzing data and reporting are crucial aspects of digital marketing. Here are some relevant Kazakh terms:
1. **Analytics** – Аналитика (Analitika)
2. **Dashboard** – Бақылау тақтасы (Baқylau taqtasy)
3. **Metrics** – Метрика (Metrika)
4. **KPI (Key Performance Indicator)** – Негізгі өнімділік көрсеткіші (Negіzgі óndіlіk kórsetkіshі)
5. **ROI (Return on Investment)** – Инвестицияның қайтарымы (Investitsiianyn’ qaıtarımy)
6. **Report** – Есеп (Esep)
7. **A/B Testing** – A/B тестілеу (A/B testіleu)
8. **Heatmap** – Жылу картасы (Zhyly kartasy)
9. **User Behavior** – Пайдаланушының мінез-құлқы (Paıdalanushynyn’ mіnez-qulqy)
10. **Conversion Funnel** – Конверсия шұңқыры (Konversiia shunǵyry)
Paid Advertising Terms
Paid advertising is an integral part of digital marketing. Here are some Kazakh terms related to paid advertising:
1. **Ad Campaign** – Жарнамалық науқан (Zharnamalyq nauqan)
2. **Ad Copy** – Жарнамалық мәтін (Zharnamalyq mátіn)
3. **Impression** – Әсер (Áser)
4. **Click** – Клик (Klik)
5. **Cost Per Click (CPC)** – Бір кликке кететін шығын (Bіr klikke ketetіn shyǵyn)
6. **Cost Per Thousand Impressions (CPM)** – Мың әсерге кететін шығын (Myń áserge ketetіn shyǵyn)
7. **Display Ads** – Дисплей жарнамалары (Displeı zharnamalary)
8. **Retargeting** – Қайта мақсат қою (Qaıta maqsat qoyu)
9. **Bid** – Баға ұсынысы (Baǵa úsynysy)
10. **Landing Page** – Қону беті (Qonu betі)
E-commerce Terms
E-commerce is a significant part of digital marketing. Here are some key Kazakh terms in e-commerce:
1. **E-commerce** – Электрондық коммерция (Elektrondyk kommertsiia)
2. **Online Store** – Интернет-дүкен (Internet-dúken)
3. **Shopping Cart** – Сатып алу арбасы (Satyp alu arbasy)
4. **Checkout** – Төлем жасау (Tólem zhasau)
5. **Payment Gateway** – Төлем шлюзі (Tólem shlúzі)
6. **Product Listing** – Өнім тізімі (Ónіm tіzіmі)
7. **Customer Review** – Тұтынушы пікірі (Tutynushy pіkіrі)
8. **Order Confirmation** – Тапсырысты растау (Tapsyrysdy rastau)
9. **Inventory Management** – Қойманы басқару (Qoımany basqaru)
10. **Shipping** – Жеткізу (Zhetkіzu)
Additional Digital Marketing Terms
Lastly, here are some additional terms that are commonly used in digital marketing:
1. **Affiliate Marketing** – Серіктестік маркетинг (Serіktestіk marketing)
2. **Lead Generation** – Лидтерді генерациялау (Lіdterdі generatsiialau)
3. **Sales Funnel** – Сату шұңқыры (Satu shunǵyry)
4. **Customer Journey** – Клиенттің жолы (Klіenttіn’ zholy)
5. **User Experience (UX)** – Пайдаланушы тәжірибесі (Paıdalanushy tәzhіrіbesі)
6. **User Interface (UI)** – Пайдаланушы интерфейсі (Paıdalanushy іnterfeıіsі)
7. **Automation** – Автоматтандыру (Avtomattandyru)
8. **Chatbot** – Чатбот (Chatbot)
9. **Gamification** – Гамификация (Gamifikatsiia)
10. **Viral Marketing** – Вирустық маркетинг (Vırustyq marketing)
Conclusion
Understanding these Kazakh terms can significantly enhance your ability to navigate the digital marketing landscape in Kazakhstan. Whether you’re a local professional looking to improve your vocabulary or an international expert aiming to expand your market reach, these terms provide a solid foundation for effective communication and strategy development in the realm of digital marketing.
By familiarizing yourself with these terms, you can not only improve your professional skills but also contribute to the growth and localization of digital marketing practices in Kazakhstan. So, take the time to learn and integrate these terms into your daily vocabulary, and you’ll be well-equipped to succeed in the dynamic world of digital marketing.
